Your personal data is being or is to be collected and further processed by us for the following purposes (where relevant):

performing pre-contractual activities and our contractual obligations with you (such as assessing your application(s)/request(s) for our products and services, to establish your financial standing, employment details, creditworthiness and/or suitability for any of our products/services applied for (if required) and to administer your account with us);
ensuring the performance by you of your pre-contractual activities and contractual obligations to us;
for purposes relating to your use of our services and products;
internal administration and management purposes, including without limitation for purposes related to data storage and management;
to access any online platforms or sites owned, operated or managed by us or on our behalf (“Platform”) and/or, where relevant, allowing you to connect to the wifi facilities provided by us or our service provider;
communicating with you, dealing with your inquiries or complaints, resolving any issues/disputes and enforcing our rights, including but not limited to obtaining professional advice;
the operation, management and/or maintenance of our system and our premises;
business development purposes, market surveys/research and trend analysis such as evaluating the effectiveness of our marketing or advertising content, statistics compilation, reporting, audit, compliance, risk management and assessment, data analytics to improve our services/products and for the purpose of assisting us in any future dealings with you, for example, by identifying your requirements and preferences;
organising, participating in, managing and/or carrying out duties in connection with our events, contests, tournaments, competitions, programmes and other activities organised or sponsored by us or on our behalf (“Events”) and advertising and providing you with information (such as Events, offers or promotions) relating to our and our related corporations’ and business partners’ products and/or services, including without limitation sending you e-newsletters, promotional marketing materials, seasonal/birthday greetings and messages, gifts and/or vouchers;
publishing photographs or video footages of you, which are captured during your participation in any of the Events (with or without your name), on our Platform or social media or at our premises;
complying with applicable laws, contractual, and/or regulatory obligations and related purposes including but not limited to financial or regulatory reporting, audit, and record keeping purposes;
preventing or investigating any illegal or criminal activities, breaches and complying with any legal or regulatory requirements and/or directions and instructions from any law enforcement officer or governmental and regulatory bodies;
ascertaining your status or to facilitate us in making any decisions, for example, checking details in applications for credit-related services or other facilities, managing credit-related accounts or facilities (which include conducting reviews of your portfolios), recovering debts;
contemplated or actual corporate restructuring or corporate transaction involving us including without limitation any merger, acquisition, restructuring and/or reorganization and/or acquisition, disposition, sale, assignment and/or transfer of any or all portion of our business, rights, obligations, assets or stock (“Corporate Transaction”); and/or
such other purposes authorised by you or directly related or ancillary to the foregoing purposes,

(collectively, the “Purposes”).